It shouldn't come as a surprise, but the Apple Watch quickly sold out beginning at 12am Pacific Time early Friday morning.

While we don't know how many units Apple had in supply for pre-order, I'm confident Apple just sold more smart watches in a few hours than all other smart watches sold - ever.

The tech media has written off the Apple Watch as an icon sold by the Church of Apple. They continue to compare it to products already on the market. It'll be interesting to see how long it takes for the haters to admit that like the iPod, Apple Watch has redefined its category with technology and design so deep, competitors will never catch up.

Chris Marriott